Showing posts with label Fall 2010. Show all posts
Showing posts with label Fall 2010. Show all posts

Friday, July 30, 2010

So, There Is Heart in the Beauty Industry....

Most of us who are regular followers of the beauty industry and their non-stop cycle of collections are well aware of the outrage surrounding MAC's Rodarte collection. When Temptalia first released the names and information about the Fall 2010 collection, I was immediately surprised and upset to see that both MAC and Rodarte (as they were collaborating) showed so little concern for the women of Juarez in the distasteful naming of their collection. Many other beauty bloggers and followers felt the same way and these two blogs do a great job exploring the issues at hand: Married to the Mirror and Pink Sith.

However, I come here to post in happiness that MAC and Rodarte have decided to donate 100% of their profit from this collection to a new Women and Girls of Juarez Initiative. Originally, the company announced that they'd donate $100,000 from sales and rename the products. I'm equally impressed by the heartfelt and seemingly sincere apologies by both companies.



Although I clearly love beauty, fashion and that whole sphere, I do feel it's always important to be a concerned global citizen. Say what you will but I would never feel right by from a collection that capitalized on the suffering of others (especially other women) and I'm glad that MAC and Rodarte saw the error of their ways. What do you think? Will you purchase from this collection since it benefits charity? Do you think consumers overreacted or were you in the same boat as me?




To read more about the decision and the upcoming collection, check out Temptalia's post.

Wednesday, June 2, 2010

Orly Needs Better Writers

When it comes to upcoming beauty collections, companies need either great pictures to share and promote or an out of this world description to really grab the consumer's attention. So, Orly, I'm looking at you. What on earth were you talking about when you released this description of your Fall 2010 Plastix collection?

"ORLY, the company that continually pioneers the Nail Lacquer arena with the most cutting edge colors, technology and textures, introduces the Plastix Collection. Complementing the Fall 2010 runway looks that featured bright neon colors amid shiny black plastic, latex, and rubber reinventions of vintage must-haves, Plastix evokes the vintage classic trend with four new lacquers and a unique new formula that coats the nails with a smooth glossy matte “plastic” finish. The exclusive finish and texture is a first in the nail category, delivering a monochromatic, shiny and rubbery look that takes experimentation to an entirely new level, with the focus being on both the distinctive nail surface, as well as the latest in color trends. The unique look can not be achieved with color alone as the finish is a must for recreating the true “plastic” statement."

Let's take a peak in the Webster dictionary shall we?

Matte: : lacking or deprived of luster or gloss: as a: having a usually smooth even surface free from shine or highlights (matte metals) (a matte finish) b : having a rough or granular surface

Glossy: 1 : having a surface luster or brightness (rich glossy leather)

Through these definitions, we can determine that matte, while capable of being either rough or smooth, is the opposite of glossy. Matte: without shine. Glossy: with shine/brightness.


Orly's contradictory description of their Plastix collection is intriguing but leaves me utterly bewildered. How will this polish be both glossy and matte? What "vintage class trend" does Plastix evoke? I'm not sure anyone ever seriously donned plastic on their nails. The idea of plastic or rubber being a fall fashion trend sounds a bit terrifying but I guess only time will tell. Finally, since when is Orly the pioneer of "cutting edge colors, technology, and textures?" Don't get me wrong, I do think Orly makes quality polishes but this bit of self flattery is hilarious. Note the description of the two of the colors: Retro Red is a "traditional red" and Old School Orange is "classic orange."* This whole write up is a complete mess and isn't helping the company's reputation as a sort of runner up in salon nail brands. Come on, Orly, get it together!

Perhaps, the "Plastix" finish will be similar to frosted glass. Now, that's something I could go for. Hopefully Orly will send out a follow up description or swatches soon to clear up the confusion. Never a dull day in the nail world!


*The other two colors are a little more unique with Viridian Vinyl, a "glossy blue green," and Purple Pleather, the "shiny purple" of the bunch.

Thank you to Temptalia.com for the write up, descriptions, and photograph. See the link for yourself: http://www.temptalia.com/orly-plastix-collection-for-fall-2010