Thursday, March 18, 2010

London, Liberty, and Loveliness

Target released their Liberty of London collection on March 14, generating a ton of buzz about Liberty of London's trademark gorgeous prints and florals. This is the first Target designer collection I've been really excited about. The prints are available in women's clothing, accessories (scarves, wallets, totes), bedding, housewares, swimwear, sleepwear, dining, decor, children's clothes, and even bikes! I was expecting for there to be so much Liberty of London wear to choose from and I love the variety!

I tried on several of the clothes even thought the selection was slightly picked through by the time I went to my local Target. The stand out pieces of Liberty London are the dresses! There are several to choose from and I selected this one:

I was not expecting to love this one shoulder dress as much as I do! It's a stunning fabric with solid construction (completely lined) and a flattering shape. I most like that the one shoulder style looks unusual but is quite wearable and highlights the face and shoulders (often one of the leaner parts of a woman's body). Also the tied waist perfectly defines your middle without cinching too much.

The dress retails for $34.99, a great price for this beautiful dress, and is made of 100% polyester. Usually, I hate polyester but I will say it works for this dress. The polyester looks more expensive than a cotton fabric would and will wear better (often Target's cotton dresses fall apart or pill quickly). I'm so happy I found a maxi dress that flatters me and that it just happens to be part of the Liberty of London collection.

I'll most likely style this dress with a tousled, casual updo, thin, gold hoops, and perhaps gold sandals. Any suggestions are welcome!

There are so many cute dresses with this line and I've provided some links to my other favorite pieces. I wish I could buy almost all from this line!

Smocked Top Maxi Dress in Pink Mark Large Scale Print
Smocked Top Tiered Ruffle Dress- Black Isis PrintBoho Drop Waist Drop Ruffle Top- Black Isis Print

I'm definitely going back to purchase one of the Liberty of London mugs and a few gifts for friends. I'm a big tea and coffee drinker and I know I'll look forward to using one of these pretty mugs!

The stationary and storage pieces would be great for day to day use or even a home office.

I hope you enjoyed my little review. Overall, I'd give the line a B+. These cheery prints should attract many customers although I know some will shy away from the brightness and prefer simplicity. The variety of choices is great, especially for a big box store like Target, the clothes fit generally true to size (perhaps even running a bit large), and are made well.

Check out this link from Liberty of London: to find the pattern that matches you best. My match was the peacock!

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